Friday 21 February 2014

Secondary Research : Supermarket Sweep


So we have decided to focus on the idea & concept of supermarket sweep, due to this is a well known game show to the target audience of young professionals. I personally used to love this game show and I am about the age range they are trying to attract. 


Supermarket Sweep
 
Supermarket Sweep is a game show set on an actual supermarket created by retailers.
The game consists of three teams of two, each with a clock that starts with 60 seconds on it. The teams then attempt to add as much time to their clock by answering questions and riddles posed by host Dale Winton. The time they accumulate determines how long they have in the 'Big Sweep' round to run around a studio mock-up of a supermarket, collecting shopping items. The team with the shopping trolley filled with items of the most value wins the chance to enter the final 'Super Sweep' prize round.
Within the game there were a number of rounds.


Mini Sweep
The Mini Sweep is a question round. On answering a question correctly, they have 10 seconds added to their clock. Dale then gives the winning contestants a clue as to which item he requires. The contestants then have to find the item with a "Supermarket Sweep" logo on within the supermarket and return to the start with it within 30 seconds for a bonus cash sum to their sub total.



Games
There are a variety of possible games possible each week including Wordsearch, Totals, Memory Game, Dale's Bluff and Scrambled Letters. Each correctly answered question or riddle is rewarded with 10 seconds added to the contestants' clock. Some games offer a bonus 30 seconds if all contestants agree on an answer and that answer is correct.

A Round Robin is then played, where if a team answer a question correctly contestants switch with their partners tasked with answering the next question.


Big Sweep
This is the round where the contestants enter the aisles, starting with the team with the most time on their clocks and followed by the other two teams according to their times. The aim of this round is to gain as much value in their trolleys as possible in order to go on to the Super Sweep game. Various bonuses are available to boost their totals and there are penalties for dropped items.

- Pick 'n' Mix Bonus: 500g of five different varieties of sweets weighed up is worth £50 on their subtotal.
- Manager's Special Bonus: teams must find a tin marked with their own team colour for a £50 bonus.
- Shopping List Bonus: Dale gives a shopping list of 3 items for the contestants to find. All three must be collected for a bonus of £100. No partial credit can be given.

Inflatables such as fruit, cake, wine bottles and a guitar are worth £25, £50, £75 or £100. Contestants are only allowed to collect one per team and do not know its value until after the sweep is complete.
Penalties: Dale gives a penalty of £25 to teams who leave dropped items or break store items.


supermarket_support.jpg


Super Sweep
The team with the higher Big Sweep total, added with their sub total from bonuses and previous rounds, keeps their money and advances to the Super Sweep. The team have 60 seconds to find the £5,000 prize (formerly £2,000), by solving three clues. The first clue is given by Dale and time doesn't start until the clue has been read. The team must find the item from the clue to get the next clue. The second clue leads the contestants to the final item, behind which the money is found. The team has to find all three items and have their hands on the money before time expires. If they don't, they only leave with the cash equivalent of the value of the goods in their trolley.



Other supermarkets with this event?

There isn't no other stores that have used the game show supermarket sweep as the basis for an event. But I think this is a good strong concept for the target audience they are wanting to attract. Although, there has been some occasions which Asda has raffled off over two weeks the chance to win a sweep around the store for two minutes. And then also Tesco have held an event as a one-off event for students. These are images from these events:




This is another event that is held yearly, this is for charity here is what happens:

The Supermarket Street Sweep is an annual bike race that benefits the San Francisco and Marin Food Banks! For the past 7 years, hundreds of participants have zipped around the city to local supermarkets and brought back thousands of pounds of food to donate to this wonderful charity.

These are the different aims & you chose a particular one to achieve:


CARGO RACE: Bring back the heaviest load of food from the designated grocery stores. The top five men and women will win awesome prizes!

SPEED RACE: Buy specific food items from the designated grocery stores and get to the finish as soon as possible. The top five men and women will win awesome prizes!

DOLLARS FOR DINNERS: Raise money for the SF & Marin Food Banks. Every $1 you raise provides 4 meals for those in need, and you might win a Gitane from The Spoke Cyclery!
WHAT TO BRING: Bag, box or crate (whatever you rock to the grocery store), a lock and money to buy items (suggested $15-30, whatever is comfy, everything helps).



They have a boardgame also :


I have been trying to find out the instructions to this game but they don't seem to be online. They also don't have an online game. So the only options we have to go by are the ones from the actual game, although, we don't want it to be too much like the game as this would then be too lethal and the shop would end up trashed.


 This is the latest logo and the question card. The colour scheme could be quite apparent due to the use of the colours in our set? Also, the use of the different colours for team this could be something that stimulates peoples memories about the game.





The use of inflatables was always one of my favourites because you never knew which amount you would win. I think this could be something we could do but maybe make it more toned down so the bonuses could be in gold envelopes hidden around store?....





This is something I found when researching I think this is off the American version but I think this could be something that could work in store so you pick a can up from that basket and some kind of discount could be printed out when scanned through. So then they are not looking for the sticker and trashing the store but its just luck of the draw.





The use of the riddles to start the finally off. I think this would be something interesting for the start of the store this would then lead to the start of the investigation and warn people around walking in the store.



 Facts about the show:

  • Big Win Sirens: A series of sirens and a clanging bell were used if the $5,000 was won.
  • Bonus Round: The Bonus Sweep, utilizing Linked List Clue Methodology: Clue #1, which David read, led to the first product which contained Clue 2, which led to the second product which contained Clue #3, which led to the third product and the £5,000, which teams had to physically have their hands on before the time was up. Failure to do so earned £200 for each item.
    • This led to problems at least once — a team read Clue 2 wrong and went for the wrong product, which happened to be the third item (the one with the £5,000); they had to put the money back and try to find the third clue, which didn't happen.
    • Originally, simply grabbing the third Bonus Sweep product awarded the £5,000. The money prop, which became the item that needed to be grabbed, was added around 1992 — although its famous "fan" appearance didn't come until later.
    • The Linked List Clue Methodology above wasn't enforced, either — grabbing the third product awarded the money, regardless of whether the other two items were found. The regular rule, where teams in this situation had to find the other items and then double back, probably began when the money prop was introduced.
  • Bonus Space: By the end of the run, you couldn't round a corner without a special item, task, or quest that gave out bonus money. No bonus ever offered more than £300.
  • Consolation Prize: In the original series, everyone got to keep all the groceries they got in the Sweep.
  • Golden Snitch: The Big Sweep was all that mattered. The front game was only there to build up time for the Sweep itself, and it wasn't unheard of (though very rare) for the team with the least amount of time to win. By the end the expensive Farmer John hams, gallon bottles of vegetable oil, baby formula, turkeys, and diapers were pretty much the show's equivalent to R-S-T-L-N-E — always claimed, always a guarantee of a good Sweep total.
  • Mystery Box: The giant inflatable groceries (or grocery mascots; it wasn't uncommon to see the Jolly Green Giant) had an amount of money attached to them from £50-£200 in £50 increments; the top prize was increased to £250 in 1993, and special shows occasionally had a £300 bonus

This show provides examples of:

  • And Your Reward Is Groceries: The ABC version gave all three couples the groceries they picked up in the Sweep, while the winning couple got the groceries and returned to defend their championship.
    • On the Lifetime/PAX versions, the groceries were only used to build cash totals and only the winning team kept their cash total. In fact, one contestant put his episode up online and said that most of the dry goods used were past their expiration date, and the perishables such as meat and cheeses were props.
    • Subverted; as per announcer Randy West, the cheeses were real, and staff got to take some home at the end of each season.
  • Awesome yet Practical: The announcer would frequently claim pharmaceutical items such as hair products and contact lens solution were this. Unlike the standard meats and cheeses (which could fill up a cart and require a switch for an empty one), the pharmaceuticals were expensive and small, taking up very little space in a cart.
  • Cap: In the Big Sweep, you were limited to five of any one item.
  • Catch Phrase:
    • "Who's got the [grocery item]? Okay, you're on!"
    • "It's the Super Bonus!" (when the $250 inflatable was found)
    • "Remember, the next time you're at the checkout stand and you hear the beep (beep-beep!), think of all the fun you could have on Supermarket Sweep!" 
  • Downer Ending: One Bonus Sweep had the team grab the $5,000 and start celebrating, not realizing that the sirens weren't blaring. Ruprecht, who was not smiling, had to not only calm them down but explain that the team grabbed the money about a half-second too late.
  • Early-Installment Weirdness: A very early episode of the Lifetime version featured a different team sweatshirt design, and Team 3 wore purple rather than yellow.
  • Epic Fail:
    • One "Team 3", going into the Big Sweep with the 1:30 base they were given at the start of the game, finished with no bonuses and a dismal.
    • Another "Team 3", also having the 1:30 base in the Big Sweep, decided to go the "try for a bunch of bonuses" route...and go.
  • Failed a Spot Check: It happened on several occasions that a team in the Bonus Sweep would walk right past the next clue they needed to get. At least one team did this multiple times with the same clue.
  • Follow the Plotted Line: Everyone inevitably ran for the meats first, since they were the most expensive if you grabbed the big cuts. Other popular items were toiletries, sweets (usually they were bonuses), cheeses, and any small things that were pricey.
    • One person went an unconventional (but actually pretty clever) route and used the medicine aisle.
  • Long Runner: The Lifetime/PAX version ran for a total of eight years, which is pretty good for a cable game. Throw in the reruns, and it's nearly 15 years.
  • Obvious Rule Patch: Several.
    • The use of cents in Big Sweep totals was discarded after the first Lifetime season (unless two teams totaled within a dollar of each other), although the familiar "running total in corner" display was not adopted until around 1993
  • Transatlantic Equivalent: Two UK runs from 1993-2001 and 2007, both hosted by Dale Winton, plus an Australian version produced by Reg Grundy (and as per Grundy tradition, using a similar set [at first]) and airing on the Nine Network from 1992-1994, hosted by former Australian Price is Right host Ian Turpie, as well as a Canadian version hosted by Tino Monte, airing on Global from 1992-1995.





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