Secondary Research : Morrisons

This was a very positive event at Morrisons from what I can work out from the information as this captured the younger target audience and made the kids run round the shop to see the signs as they had fairy lights in so then the kids would also ask for things within that aisle, and the parents would see special offers.

This was a music festival in which they had quite famous artist, I personally don't know anyone that went to this so I can't comment but I think you had to get a ticker from the store whilst shopping. This will have mainly attracted families and young teens due to the music festival theme like.

This was a very popular event. Although, I don't think that this would have attracted more customers. I think that this is did interact their customers very well also. And would eliminate some customers as they wouldn't be bothered to check.

This is partnership with Daily Mirror, which seems to be a common theme. I think this therefore attracts the daily mirror audience to shop here this weekend. This will definitely attract more customers as this is a definite saving. 

Again this is in conjunction with Daily Mirror, this is obviously going to be a basic uniform but it will attract the target audience that are struggling with there money. The main colours used are the green & yellow which has been a common I have noticed so far. I think this is due to the colour association.

This is the latest offer. Gaining vouchers for your local schools. It is relevant to Morrisons due to the big theory of the market street. This is a common theme throughout all supermarkets as Sainsbury's give vouchers away for P.E equipment.

Morrisons have just brought out a new food range which is suppose to be a better healthier food range.

They have just started to open local stores so you don't have to go to a big store to collect your everyday essentials. This will be beneficial due to the other competitors such as Sainbury's have had this in place for a long time. 

Saturday Nights in. They are currently sponsoring Saturday Nights Takeaway, similar to this event which was for Britain's Got Talent. This is to push customers to buy as takeaway and cook it as its cheaper and healthier than ordering. 

Other Supermarkets Promotions

When researching into this, I realised that other supermarkets are not big on events as promotions. It made me think and I actually realise that they both frame themselves as the cheapest stores within the supermarket industry.

 This is Asda this is only the photograph that I can see that offering and event promotion. This is offering £5 of your next shop. This gaining the customers to come back to shop the week after.

 This is an idea that I think is good. This is am mainly for students so someone can give them money on this voucher and know that they are spending it on food and not on booze etc... 

They have also started price match so that if you could have got your shop cheaper else where they will give you the difference. This is obviously showing their customers their commitment to give them the cheapest shop. But this is only printed out when you spend over a certain amount if you only go for a few things then this will not be counted.