Theory into Practical Ideas.

I started to read back through my essay today, to see what options I had to take within my practical side of COP. I felt this was the best way to decided due to the need of synthesis. Here are some parts of my essay I believe that I could expand upon within a practical piece:













ONE
We are all consumers of goods & services, but many exaggerate the need of consumption. This is due to the idea that many are incontrollably buying unnecessarily, almost like an addiction. The image of an addiction is the idea of being dependent on a habit for example, taking drugs. An addiction has very influential power which results them into changing into someone else completely, which is offen referred to as an addict.

I thought, this could be good to design consumerism in a drug-like way... I started thinking about this and how I would delve within this although, I don't think this would be as easy as it sounds I was thinking about putting my essay as the instruction leaflet you get within the box, but this I thought would haven't have much to go by and therefore would not pull up my essay grade.




 TWO
The use of subliminal messaging has been used in the Chanel advert. This printed advertisement was printed within high glossy magazines, such as Vogue & Bazaar. In which, both of these magazines present Chanel No5 as a required accessory for every women’s feminity. Also, the quote, which is headlining the page, is stating that every woman loves Chanel. These are both robust statements and therefore portraying an underlying message, saying that if you don’t want this product then you are less of a woman and if you don’t own the perfume then your womanly qualities are inferior to others in the possession of the fragrance. 

My second option was to re-advertise a brand of perfume but in a way that would be honest due to fragrances of perfume creating a different smell on each individual. So therefore my caption would be "spray me, to smell me, your what makes me!"





 THREE
There are many diagrams trying to explain the consumer behavior, in which I am going to vaguely compare.  

This is leading to the option of creating my own consumer behavior model by combining all three. This would be on one large A2 poster which will be largely illustrated a spider diagram style.






 FOUR
The act of shopping, now has become an answer to all problems within lifes difficulties, we seek solutions in shops to feel a sense of satisfaction. Just after the 11/9 outrage George W. Bush told Americans to get over the trauma & go back to normal, in which he found no better words than “go back shopping”. The ease of the action of disposing one object of consumption in order to replace it with a “new & improved one.

 Another option would be to create a publication of the tricks that businesses put in place to make sure they are bagging their daily targets. I think this is my strongest idea so far and this would  need further research to put tips from secondary research.