Jinsop Lee Ted Talk

Design for all 5 senses

Us as designers mainly focus on making things look pretty with a little but of touch, which means we have ignored the other 3 senses.

Raising just one more of the other three senses, we could make a brilliant outcome.

We have 6 emotions:
Smell
Hear
Taste
Sight
Touch
Emotions

"Great Design is one that pleases all 5 senses"

"Challenge the paradigm that graphic design can rely on the visual, we have 5 senses lets use them" - Kate McClean.

Adding texture to your design is as simple as picking a paper stock that feels high quality. In addition certain printers will offer scents through varnishes that allow the audience to engage with their olfactory sense.

Engaging Multiple sense also gives more opportunity to make poor choices. Adding a jagged edge with die-cut to flimsy stock for example can deliver a negative sensory experience to the audience.

Interactivity doesn't just mean through multimedia it means the involvement of the viewer, through tradition media.

Having the viewer carry out an action as a direct result gives the outcome more force and dimension. It builds the image and understanding in more than just visual areas.

New technology has meant that we all work differently anyway.

Solving problems of visually communicating a message on a flat surface.

Need to communicate in a more holistic way. A way in which involves the receiver more, and requires more of the receivers input to work.