Shannon Weaver Model Task 1

This is a well known advertisement created by Benetton to enhance equality between races. While the goal of most traditional advertising is to focus on a product and to measure the impact the campaign had on consumers, Benetton take another path, their communication strategy is to integrate opposites and differences to unite under one flag. In deciding to create values, the brand does not communicate with the consumer, but with an individual. This cannot target an age group but a shared vision of what is important. So United Colors of Benetton establish a true identity through shared common values ​​that it transmits. The strategy is revolutionary for the brand chose to focus on the values ​​that can build in the individual awareness of social problems. Benetton does not just sell clothes, it do much more! 

I believe that the "the three hearts" is a good advert to apply to the Shannon-Weaver model. 

The information source is the client which is obviously Benetton. This advert is no different from many of the other Benetton adverts that is it created to shock, to make people to notice & remember it, this therefore makes the advert entropic due to the unconventionality. 
Then comes the transmitter which is the second part of the Shannon-weaver model this is the designer who as taken the photography or manipulated the image within the ad. At this point I can see no problems as this is very on line with Benetton adverts in the past.

The next stage is the channel, which is the design itself. I think that this medium would never become aged and therefore is minus of noise and technology problems due to them always using paper digital designs throughout there work.

The receiver is the target audience which I believe would be 25+ due to the shocking factor and also the range of the audience that shops at Benetton due to adult buying for themselves and their children etc...

The final stage of the destination is the impact it has made this is the location of the design and the feedback you receive. The design is always on a billboard which grabs your attention at eye level & also on a DPS in magazines which you can not miss.

I think the chance of noise within this advert is very low due to the shock factor and the basic image & text shown which is understandable without any other explanation. Although, noise could really effect at any stage within the model.

Furthermore, even though this is an entropic advertisement, it is not directly aiming to promote the clothing brand itself and therefore not making consumers want to enter the shop & buy there clothing.

However, Benetton is a global brand which is known for its shockvertising and therefore can have connotations when people see the background used and the simplistic images. So brand acknowledgement could be successful way to receive the sales and therefore this would be there feedback, as they will get people shopping there who they have taken on board the impact message or people that do like the ethics within the company.

Although, this could then controvert the argument due to the high predictability of Benetton using this type of advert to shock the audience. Finally, you could also argue that due to its simplistic style of low amounts of information included it is understandable without a long gaze.