Research Methods
- Visiting exhibitions to inform
- Trends & competitions influence
- Setting up focus groups to gain feedback on products & concepts
- Questionnaires to gather facts, figures & opinions (Questioning)
- Interviewing specialists/professionals
- Experimenting with media, production & methods
- Reading design publication
- Photography- peoples behaviour/architecture
- Documentation
- Observing life
- Watching films
- Collecting current or historical examples
- Taking market research into context.
Research is s verb its doing something.
In doing these things we are going to generate source material.
Such as:
- Quotes
- Opinions
- Statements
- Facts
- Statistics
- Feedback
- Analysis
- Photographs (Visual Material)
- Information (Useful Information Context)
- Data (Body of Stuff, Statistics, Facts, Photographs etc...)
The result of doing the research is a noun.
Evaluate current body of research within our current project that we are working as a team on 'how to get people to read more?'
10 ways of that research process & the products we get from our research can be effected by:
- Avaliability & access to books
- Regulations & restrictions
- No access to target audience
- Travel & cost to exhibitions
- People not taking questionnaires seriously
- Fake websites
- Avaliability of subject matter
- Time constraints
- Cooperation of target audience
- Access to photography equipment
How to overcome these and improve our research:
- Bigger Questionnaire
- Collect more statistics from a range of sources
- Ask our target audience questions
- Experiment with different medias
- Visit Waterstones and go to the reading corner.
- Go to Library (Main City)
- Safety of spacial awareneww
- Find out more popular childrens books
- Look at existing products aimed at children.
- Childrens illustrations.
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