Why Do We Research?

Why do we research?

Why we do research:

Recording it, Methods, Encourages, Evaluation & Evidence.

Forms a source material.

Quotes:

Interview recordings

Interview transcripts

Articles from magazines

Images:

Drawings

Print outs

Scanned in 

Blogged

Photographs (primary or secondary)  

Talking to People:

Emails

Interviews

Practical:

Experiments

Observation

Watching Videos: 

Clips

Screenshots

Quotes 

Observational notes

Written quotes

Research Methods as a VERB:   

• Searching Internet
• Going to the Library
• Examining phots
• Emailing
• Watching documentaries
• Reading books
• Talking to people about what they know or experienced?
• Looking at images & photographs
• Listening to audiobooks

 
 
 
Forms of source Material:

• Images - Photographs/Screenshots/Printed/Internet
• Information/Knowledge - Mind Maps/Lists
• Drawings - Objects/Patterns 
• Opinions - Reviews
• Facts
• Samples - Branding/Stocks/Menus/Processes
• Reading - Quotes/Images/Dates 

10 things you found out about your theme of research (Claridge's Hotel):  

• Prices - Quite good for service you get depending on which room your staying in.
• Design - Elabourate with modern touches
• Gifts - Gift packs on entrance
• Family Friendly - Family orientated
• Branding - Been recently rebranded
• Simular places - Dubai 7* hotel
• Programme/Documentary
• History
• Reviews
• Gordon Ramsey has restaurant inside hotel.   

 We then had to see in our group how many peoples things they found out was facts or opinions.

Out of mine i had 5 facts and 5 opinions

In our whole group together we had 79 facts & 11 Opinions



Problems we may face when researching into our topic: 

• Unreliable information/sources
• Arranging visits (Avaliability, far) - Ask people who have been.
• Cooperation with subject
• Time allowance/Limited - plan, priorities
• Lack of existing knowledge
• Avaliability of subject matter
• Motivation to become interested in the subject
• Legal restrictions
• Insufficient funds (Budgetting, prioritising) 
• Dead people or past events
• Lack of motivation
• Outside limitations

 Address these problems!
All excuses, lack of confidence, primary research is hard to do.
Research itself is a problem.
Appropriate information & priorities 

         Document Everything!

Quantitative - Opinions - Questionnaires
(methods, experiment, questions) (primary research)


Qualitative - Online - Most popular
Method - Secondary Research
Source - Facts pulled from internet

Quantitative research - How many people can you get to eat an apple in one hour?
(Primary Research - make a %)